Responsibilities

• Strategy & Roadmap
• Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
• Develop automated, trigger-based journeys to prospect throughout early top and middle funnel lifecycle stages.
• Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics.
• Build and deploy campaigns using Inflection.io (experience with Marketo, HubSpot, Braze, Customer.io or similar tools welcome).
• Coordinate segmentation, dynamic content, and personalization for maximum relevance.
• Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
• Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
• Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
• Track and report KPIs across lifecycle programs

Requirements

• 4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
• Strong segmentation, testing, and analytics skills with ability to translate insights into action.
• Working knowledge of HTML/CSS for email template editing is a plus.
• Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
• Excellent project management and cross-functional collaboration skills.
• Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Preferred

• Working knowledge of HTML/CSS for email template editing is a plus.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more