6 days ago
Email & Lifecycle Marketing Manager
Roku
Boston, MA (Hybrid)Full time$126K/yr – $144K/yr
Email & Lifecycle Marketing Manager
Boston, MA (Hybrid)
$126K/yr – $144K/yrSenior Level5+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the TOH Insider lifecycle marketing, leading email campaigns, automated journeys, segmentation and personalization, and optimization across editorial and product partnerships.
- Drive acquisition, engagement, and retention through targeted campaigns
- Partner with content, analytics, and product teams to align growth and performance metrics
Job Description
Responsibilities
- Lead lifecycle marketing strategy for the TOH Insider membership program
- Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
- Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.
- Develop campaign strategies focused on membership acquisition, engagement, and retention
- Analyze campaign performance and deliver actionable insights to optimize results
- Partner with editorial and production teams to align Insider campaigns with broader content initiatives
- Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
- Manage external creative and production agency partners for campaign execution and design support
- Oversee campaign QA, scheduling, approvals, and deployment processes
- Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.
Requirements
- 5+ years of experience in email marketing, lifecycle marketing, CRM, or audience development
- Experience managing subscription, membership, or direct-to-consumer marketing programs
- Strong understanding of lifecycle marketing strategy, retention funnels, and audience segmentation
- Hands-on experience with marketing automation and CRM platforms, ideally Ortto or similar tools
- Experience building and optimizing automated customer journeys
- Strong analytical mindset with the ability to interpret campaign performance and audience behavior
- Excellent project management and organizational skills
- Strong copywriting and messaging instincts
- Experience managing agencies or external creative partners
- Ability to balance strategic thinking with hands-on execution
Benefits
- Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
- Our comprehensive benefits include global access to mental health and financial wellness support and resources.
- Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
- Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
- It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Roku
3.6 Glassdoor
With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.
Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
53% CEO approval
Traffic Signals
Monthly Visitors
72.7K
Traffic Source Mix
Search
36.9%
Direct
44.7%
Referral
13.1%
Social
4%
Paid
0.7%
Headcount Trend
Current headcount: ~4.2K
Marketing Team
Marketing Team Size
409 (10% of company)
Median Career Experience
14 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Sarah (Warner) Harms
VP, Advertising Marketing and Measurement
At the company for 2 years 2 months
Damon Van Deusen
Vice President, Global Brand & Creative
At the company for 4 years 7 months
Sweta Patel
VP, Head of Marketing & Merchandising
At the company for 6 years 5 months
Ria Singh
Head of Growth Marketing, Roku Ads Manager
At the company for 2 years 1 month