4 days ago
Director, Social Strategy
Horizon Media, Inc.
New York City, NY (Hybrid)Full time$145K/yr – $165K/yr
Director, Social Strategy
New York City, NY (Hybrid)
$145K/yr – $165K/yrSenior Level6+ years expFull time
Posted 4 days ago
Job Summary
Own and drive the social media program end to end, overseeing strategy development, campaign management, QA, reporting, and partner negotiations across cross-functional teams.
- Own final sign-offs on RFPs and partner responses
- Lead data-driven insights, reporting, and optimization in collaboration with analytics teams
Job Description
Responsibilities
- Campaign Management & Execution – 5 %
- Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
- Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Ensure team follows QA process and daily pacing
- Social Media Strategy – 3 5%
- Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
- Drive team brainstorms to kick off plan and consideration set development
Preferred
- 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
- Deep understanding of advanced analytics and performance media
- Strong familiarity with marketing principles, analytics and concepts
- Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
- Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
- Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
- Comfort owning and managing budget/investment levels in social media across multiple accounts
Benefits
- a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement
- Salary Range
Horizon Media, Inc.
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.TOGETHER WE'RE BUILDING A PLACE OF BELONGINGAt Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.For more information, visit:www.horizonmedia.com or www.horizonmedia.com/careers.
Salaries
Posted range
$145K/yr – $165K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
8
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity