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Capital One logo
6 weeks ago

Director, Product Management, Bank Marketing Tech, Audience Data & Reporting

Capital One

McLean, VA (Unknown)Full time

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1 jobs
Capital One logo

Director, Product Management, Bank Marketing Tech, Audience Data & Reporting

Capital One

McLean, VA (Unknown)

In-houseFull-timeDirector/executive5+ years exp.
6 weeks ago
Capital One logo
Capital One

Director, Product Management, Bank Marketing Tech, Audience Data & Reporting

McLean, VA (Unknown)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 6 weeks ago

  • Job
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  • Funding
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Job Summary

Own the strategy and execution of audience data and reporting products, leading a blended PM and data analytics team to turn marketing data into scalable insights for human and AI-driven decision making.

  • Own the strategy, roadmap, and requirements for audience data and reporting products.
  • Direct a high-performing, blended team to deliver end-to-end product lifecycle, from discovery to maintenance.
  • Build a robust data platform enabling rich audience segmentation and insights for marketers and AI systems.

Job Description

Responsibilities

  • Own the strategy of our Audience Data and Reporting teams.
  • Directly lead a high-performing, blended team of talented product managers and data analysts, owning the vision and execution of our marketing performance data products.
  • Transform our vast marketing data ecosystem into a robust data platform that can provide rich audience segmentation and insights to both human marketers and increasingly agentic AI systems.
  • Responsible for the entire product lifecycle, from defining the strategic roadmap and gathering stakeholder requirements to overseeing the development and maintenance of the robust data infrastructure that powers your products.
  • Demonstrate proficiency in five key areas: Human Centered, Business Focused, Technology Driven, Integrated Problem Solving, Transformational Leadership.
  • Four core focus areas: Strategic Upskilling, AI-Enabled Discovery, Accelerated Experimentation, XFN Operating Models.

Requirements

  • Bachelor's degree in any field and at least 5 years of Product Management experience
  • Preferred Qualifications: Experience translating business strategy and analysis into consumer facing digital products
  • Ideal candidate will have recent, hands-on experience owning end to end strategy and execution within a fast-moving technology corporation

Preferred

  • Experience translating business strategy and analysis into consumer facing digital products
  • Ideal candidate will have recent, hands-on experience owning end to end strategy and execution within a fast-moving technology corporation

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
www.capitalone.com
67% recommend to a friend
80% CEO approval

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
28

People

HR / Recruitment

Brandon Barrett
Brandon Barrett
Senior Director, Brand Agency Relations & Talent Management
At the company for 27 years 8 months

Marketing Leadership

Aparna Sarin
Aparna Sarin
Managing Vice President & Chief Marketing Officer - Business Cards and Payments
At the company for 10 years
Katelyn McCarthy
Katelyn McCarthy
Senior Vice President, Global Payment Network Strategy and Brand
At the company for 1 year 4 months
Shannon Kors
Shannon Kors
Vice President Marketing & Product
At the company for 1 year 4 months
Bill TenBusch
Bill TenBusch
Vice President - MarTech & Customer Marketing, Business Cards & Payments
At the company for 7 years 4 months

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Recent News

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Capital One and UVA Engineering Announce Major Partnership to Advance AI Research and Education
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Aug 27, 2025 • Banking Dive
Capital One cutting 215 jobs after shuttering Discover's home loans business
Aug 27, 2025 • Seattle TechFlash
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Aug 26, 2025 • Bank Think
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Aug 26, 2025 • PYMNTS.com
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Links

www.capitalone.comLinkedInX (Twitter)Crunchbase