2 weeks ago
Sr. Director of Digital Marketing (Direct-to-Consumer, Reproductive Healthcare)
Upstream USA
Los Angeles, CA (Remote)Full time$165K/yr – $180K/yr
Sr. Director of Digital Marketing (Direct-to-Consumer, Reproductive Healthcare)
Los Angeles, CA (Remote)
$165K/yr – $180K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Job Summary
Own the strategic marketing direction for Free BC, leading multi-channel D2C growth, agency governance, and the development of scalable marketing capabilities within a mission-driven organization.
- Strategic leadership of Free BC marketing roadmap
- Cross-functional collaboration to build scalable marketing capabilities
- Management of external agencies and performance metrics
Job Description
Responsibilities
- Position Summary Upstream USA is seeking a strategic, data-driven Sr. Director of Digital Marketing to lead the growth and evolution of Free BC, our direct-to-consumer (D2C) digital platform. Reporting to the Head of Digital Product, this leader will serve as the marketing strategist for Free BC, translating organizational priorities into high-impact marketing strategies that drive awareness, engagement, and access to care.
- This role will lead the evolution of Free BC from a test-and-learn initiative to a scalable national program, developing integrated marketing strategies that effectively reach and engage individuals seeking contraceptive care—particularly historically underserved and vulnerable populations. The Director will oversee external agency partners, optimize multi-channel digital marketing campaigns, establish performance metrics, and use data-driven insights to continuously improve marketing effectiveness and return on investment.
- In addition to leading day-to-day marketing strategy, this individual will play a key role in shaping Upstream's long-term digital marketing capabilities. They will help define the future marketing operating model, build scalable processes, and recommend organizational structures that support the continued growth of Free BC alongside Upstream's existing provider-focused (B2B) initiatives.
- The ideal candidate is a collaborative and innovative marketing leader with deep expertise in direct-to-consumer marketing, digital acquisition, agency management, and building high-performing marketing functions within a mission-driven organization.
- This is a 12 month fixed-term role with the possibility of extension.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Public Health, or a related field required; Master’s degree preferred.
- 8-10+ years of progressive marketing leadership experience, including significant experience leading direct-to-consumer (D2C) digital marketing initiatives.
- Demonstrated success building and scaling consumer-facing digital products or services from early-stage growth through broader market adoption, with measurable business outcomes.
- Experience in healthcare, digital health, health technology, consumer technology, start-up organizations and mission-driven organizations strongly preferred.
- Proven expertise developing integrated marketing strategies across paid media, lifecycle marketing, CRM, social media, content marketing, SEO/SEM, partnerships, and community engagement.
- Strong experience managing external agencies, vendors, and strategic partners, including agency selection, contract management, and performance oversight.
- Deep understanding of digital marketing analytics, attribution, conversion optimization, customer acquisition, audience segmentation, and marketing technology platforms.
- Experience using consumer insights and data to reach underserved or historically marginalized populations through culturally responsive marketing strategies.
- Exceptional written, verbal, and presentation skills with the ability to communicate effectively to executive leadership, board members, partners, and external stakeholders.
- Demonstrated ability to lead cross-functional initiatives, influence without direct authority, and drive alignment across multiple teams.
Preferred
- Experience in nonprofit or mission-driven organizations.
- Strong leadership and cross-functional collaboration experience.
Benefits
- Upstream Benefits Upstream USA offers a comprehensive benefit package including medical, dental, vision, life insurance, long and short term disability, 401K with a match, generous vacation, personal, sick and holiday time off, parental leave, professional development, a fitness and cell phone allowance for all full time employees and part time employees who work a minimum of 24 hours per week.
Upstream USA
Upstream's mission is to ensure that equitable, patient-centered contraceptive care is basic healthcare.Upstream works with private and public healthcare leaders to make contraceptive care more affordable, and more accessible for millions of people around the US.
Salaries
Posted range
$165K/yr – $180K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (5% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Series Unknown, 9 years ago
Funding History
- Jan 2017Series Unknown
Traffic Signals
Monthly Visitors
10.2K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
30.5%
Direct
48.5%
Referral
6%
Social
13.7%
Paid
1.3%
Headcount Trend
Current headcount: ~210