Responsibilities

• Essential Functions Assigned a client, member segment or product to define and drive effective marketing strategies and campaigns to promote member awareness, consideration, selection, engagement, loyalty and advocacy.
• Has deep expertise developing and executing integrated, multi-channel marketing campaigns that are increasingly personalized through advanced digital and analytics technologies (email, content marketing, digital advertising, SEM, SEO, social, PR, events and webinars)
• Segment member audiences and develop key messaging and touchpoints that are personalized and meaningful to drive engagement.
• Develop innovative ways to guide members through the Premise Health journey, in collaboration with internal stakeholders (operations, medical operations, legal, privacy, etc.)
• Leverage insights to develop key performance indicators to align the organization on the most important improvements for our members and then consistently track performance to KPI’s
• Applies digital/marketing analytics and member insights in recommending, evaluating and improving campaigns
• Creates compelling and insightful creative briefs that enable in-house or external agencies to deliver highly effective creative expressions that nudges members to engage.
• Provide clear, creative and critical feedback aligned with the initial brief to in-house or external agencies to ensure the creative delivers impactful campaigns
• Provide expertise and thought leadership to marketing teammates and other Premise Health teams.
• Collaborate with product owners on the development of consumer oriented marketing initiatives and creation of scalable marketing toolkits across all lines of service (e.g. Primary Care, Fitness, Pharmacy, Virtual Health, etc.).
• Lead and execute member engagement marketing strategies for high-profile new site implementations and underperforming sites.
• Client-facing role that serves as an operations and client advocate to identify insightful new marketing campaigns and strategies to drive member engagement.
• Serve as a brand ambassador internally and externally.