Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Requirements

• A Bachelor’s Degree. (Required)
• Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients. (Required)
• 8+ years of experience in data-driven marketing, specifically CRM, direct mail, email, and online/offline media strategy. (Required)
• Hands-on experience and advanced knowledge of how to leverage data to drive customer experiences across the customer lifecycle.
• 5+ years working in an agency or consulting firm.
• Deep understanding of how data drives decisions and experience interpreting data-driven results to deliver actionable insights.
• Proficiency in Excel.
• Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms and the ability to apply that knowledge to strategy and experience planning. (A Plus)
• Strong writing, presentation, and client-facing communication skills.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.

Preferred

• Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms and the ability to apply that knowledge to strategy and experience planning. (A Plus)

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.