Responsibilities

• Own intake and landing-page conversion architecture in partnership with product, design, engineering, clinical, legal, and growth.
• Define and maintain the event taxonomy for acquisition, landing-page behavior, intake start, intake steps, eligibility, checkout, purchase, and post-submit states.
• Partner with engineering/product to make sure events are implemented correctly, persist through the funnel, and reconcile across Mixpanel, GA4, Segment, BigQuery, Northbeam, platform data, and finance views where applicable.
• Own the weekly funnel truth readout: CVR, drop-off, source/channel differences, test outcomes, broken signal, and recommended next action.
• Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale.
• Translate business questions into CRO hypotheses, test plans, requirements, and decision rules.
• Design, direct, or specify intake improvements that reduce friction without weakening clinical, legal, eligibility, or operational requirements.
• Build and manage the intake/CRO roadmap across quick wins, structural fixes, instrumentation gaps, and larger product changes.
• Create clear handoffs into product and engineering so growth needs become buildable requirements, not scattered requests.
• Surface risks early when conversion performance is distorted by measurement gaps, broken routing, weak offer clarity, clinical friction, or implementation drift.

Requirements

• Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category.
• Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting.
• Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives.
• Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact.
• Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially.
• Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems.
• Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is.

Preferred

• You can turn a vague funnel problem into a specific event, test, requirement, or design decision.
• You understand that CRO is not just landing-page polish; it is the operating bridge between spend, customer intent, product flow, and booked revenue.
• You care about signal integrity as much as conversion lift.
• You can distinguish real conversion improvement from measurement noise.
• You can help the growth team decide whether to scale, hold, fix tracking, or fix the funnel first.