8 days ago
Director Marketing, CRM - PINK
Victoria’s Secret & Co.
New York City, NY (On-site)Full time$152K/yr – $205K/yr
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Director Marketing, CRM - PINK
New York City, NY (On-site)
$152K/yr – $205K/yrDirector/Executive10+ years expFull time
Posted 8 days ago
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Job Summary
Own the PINK CRM strategy and cross‑functional activation across Owned channels, driving customer lifecycle optimization, engagement, and growth through data‑driven insights in collaboration with Data, Insights, Loyalty, Brand, Digital, and Merchandising teams.
Job Description
Responsibilities
- The Director of Marketing, PINK CRM is responsible for maximizing existing customers through an optimized customer lifecycle strategy and strong customer journey activation through Owned channels (incl. Push, Email, SMS, Print).
- This collaborative role will work closely with the internal Customer Data / Data Science team, Human Insights, Loyalty, Brand Strategy, Digital Merchandising, and Digital Analytics to identify, action, and analyze key customer cohorts, deepen overall customer engagement, improve digital marketability, increase customer value, drive qualified traffic, optimize investment strategy, and elevate content across all Owned channels.
- Develop annual, seasonal, quarterly, and floorset-level PINK CRM strategies to support the VS&Co Path to Potential and achieve PINK customer goals.
- Lead ongoing growth in contactable customer audience for PINK across Push, Email, and SMS, with targeted nurture strategies for new customers.
- Explore new channels and opportunities to be where the customer is and present PINK as the industry leader.
- Increase and deepen customer engagement across Owned channels (in both triggers, journeys and daily marketing) to meet or exceed traffic and demand goals.
- Lead comprehensive hindsights weekly, monthly, quarterly, seasonally, and annually to drive significant action based on insights.
- Collaborate deeply with PINK Customer Data, Human Insights, Brand Strategy, Digital Merchandising, Digital Analytics and Loyalty / VSCC teams to drive optimal results.
- Serve as point person and presenter for PINK CRM in key forums.
- Optimize customer experience and budget across Email and SMS/MMS/RCS to reach existing customers in the most impactful way.
Requirements
- Bachelor's degree or equivalent
- 10+ years in progressive consumer marketing positions for strong brands, with a proven track record
- Ability to perform in a fast-paced environment with agility and positivity
- A customer-centric mindset with a deep understanding of CRM (specifically Email, SMS, Push/App landscape)
- Strong multitasker and able to meet tight deadlines
- Ability to influence partners and peers
- Proficient with Excel, Word, PPT, and TEAMS
- Excellent organizational and planning skills
- Exceptional written and oral communication and presentation skills
- Retail/Fashion marketing a plus
Preferred
- Retail/Fashion marketing a plus
- Experience with integrated MarTech systems - Attentive and Movable Ink a plus
Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.
Traffic Signals
Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~28.7K
Marketing Team
Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
4
Funding
Last Raise
Post IPO Equity, 7 months ago