22 hrs ago
Manager iGaming CRM Lifecycle Execution
Caesars Entertainment
Las Vegas, NV (On-site)Full time$59K/yr – $75K/yr
Find marketing roles you could actually win
3 open roles+1 today
Find marketing roles you could actually win
3 open roles+1 today
Manager iGaming CRM Lifecycle Execution
Las Vegas, NV (On-site)
$59K/yr – $75K/yrManagerFull time
Posted 22 hrs ago
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Job Summary
Own and execute iGaming CRM lifecycle retention strategies across planning, costing, campaign building, CRM execution, and revenue management, while collaborating with the promotion strategy team to personalize multi-channel communications and supervise CRM Lifecycle Execution Coordinators or Specialists.
Job Description
Responsibilities
- The Manager, of iGaming CRM Lifecycle Execution will set, manage and implement our player retention strategies and processes from planning and costing, to building campaigns coupled with CRM execution and revenue management leadership.
- They will work closely with promotion strategy team to segment databases, creating a truly personalized communication strategy across all channels for all lifecycle campaigns.
- DIRECTLY SUPERVISES (PLEASE LIST POSITION TITLES):
- CRM Lifecycle Execution Coordinators or Specialists
Caesars Entertainment
Behold! Caesars Sportsbook & Casino is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise. At Caesars Sportsbook & Casino, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service. As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact. Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!
Founded in 1934
Las Vegas, Nevada, USA
823 employees (121 in marketing)
Traffic Signals
Monthly Visitors
20.4M
Monthly Google Ads Budget
$418
Traffic Source Mix
Search
45.2%
Direct
38.4%
Referral
15.1%
Social
0.7%
Paid
0.5%
Headcount Trend
Current headcount: ~824
Marketing Team
Marketing Team Size
102 (12% of company)
Median Career Experience
9.5 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Amanda Landis
Senior Director, Customer Value Marketing
At the company for 4 years 10 months
Jais Pruitt
Director, Strategic Marketing & Operations
At the company for 4 years 1 month
Brennan Dolan
Sr. Director, Strategic Marketing & Operations - West
At the company for 3 years 8 months
Frank Francois, V
Senior Director of iGaming Marketing Strategy
At the company for 5 years 1 month