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6 marketing jobs

Cantina Labs logo
3 weeks ago

Product Manger, Growth - Lifecycle

Cantina Labs

Los Angeles, CA (On-site)Full time$150K/yr – $180K/yr
Visa logo
3 weeks ago

Manager, Lifecycle Copywriter

Visa

San Francisco, CA (Unknown)Full time$135K/yr – $215K/yr
Cantina logo
3 weeks ago

Product Manger, Growth - Lifecycle

Cantina

San Francisco, CA (Hybrid)Full time$150K/yr – $180K/yr
6 weeks ago

Manager iGaming CRM Lifecycle Execution

Caesars Entertainment

Las Vegas, NV (On-site)Full time$59K/yr – $75K/yr
1 month ago

Junior Lifecycle CRM Manager

Orix Digi

USA (Remote)Full time$11K/yr – $20K/yr
OUTLOOK GROUP logo
3 months ago

CRM & Lifecycle Manager

OUTLOOK GROUP

Glendale, CA (Hybrid)Full time$115K/yr – $130K/yr

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6 jobs
Cantina Labs logo

Product Manger, Growth - Lifecycle

Cantina Labs

Los Angeles, CA (On-site)

$150K/yr - $180K/yrIn-houseFull-timeSenior level6+ years exp.
3 weeks ago
Visa logo

Manager, Lifecycle Copywriter

Visa

San Francisco, CA (Unknown)

$135K/yr - $215K/yrIn-houseFull-timeSenior level8+ years exp.
3 weeks ago
Cantina logo

Product Manger, Growth - Lifecycle

Cantina

San Francisco, CA (Hybrid)

$150K/yr - $180K/yrIn-houseFull-timeMid level6+ years exp.
3 weeks ago

Manager iGaming CRM Lifecycle Execution

Caesars Entertainment

Las Vegas, NV (On-site)

$59K/yr - $75K/yrIn-houseFull-timeManager
6 weeks ago

Junior Lifecycle CRM Manager

Orix Digi

USA (Remote)

$11K/yr - $20K/yrIn-houseFull-timeIntern/new grad3+ years exp.
1 month ago
OUTLOOK GROUP logo

CRM & Lifecycle Manager

OUTLOOK GROUP

Glendale, CA (Hybrid)

$115K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Cantina Labs logo
Cantina Labs

Product Manger, Growth - Lifecycle

Los Angeles, CA (On-site)

$150K/yr – $180K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the full lifecycle strategy for Cantina's owned channels and drive end-to-end experimentation, measurement, and cross-functional delivery.

  • Define multi-quarter lifecycle roadmap and portfolio strategy
  • Design and optimize templates, journeys, and in-product experiences
  • Collaborate with Data and Engineering to instrument and ship campaigns

Job Description

Responsibilities

  • Own the lifecycle strategy and roadmap for Cantina's owned channels, mapping journeys across onboarding, activation, continuation, retention, resurrection, and monetization.
  • Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging — including the deep-linked landing and post-click product experiences that complete the loop.
  • Optimize the lifecycle portfolio, not just individual sends: improve message inventory, relevance, personalization, prioritization, and per-user frequency so users get fewer, better-timed messages.
  • Build a deep, evidence-based picture of the user journey — combining product analytics, cohort and funnel analysis with qualitative signals like session reviews, support themes, and user research — and use it to find where users stall and what would move them.
  • Design and run experiments (A/B tests, holdouts, incrementality reads) and hold the bar on measurement: retained activity and incremental value, not opens and clicks.
  • Partner with the Data team to build the measurement system behind lifecycle — instrumentation, eligibility and audience definitions, dashboards, and experiment readouts.
  • Partner with Engineering to ship campaigns end to end: triggers, personalization payloads, deep links, and the in-product surfaces each journey lands on.
  • Define the operating model — intake, templates, approvals, QA, and quality standards — so lifecycle scales across teams without channel chaos or user fatigue.
  • Set and communicate strategy to senior stakeholders, translating a messy portfolio into a clear multi-quarter direction and defending tradeoffs with data.

Requirements

  • 6+ years in product management, growth, lifecycle/CRM, or retention — ideally in a consumer mobile or AI product operating at scale.
  • Demonstrated ownership of lifecycle or engagement programs that moved a real business metric (activation, D30 retention, resurrection, or conversion), with the analysis to prove it.
  • Strong quantitative fluency: comfortable writing your own SQL and working in a BI/analytics tool (Mixpanel, Amplitude, Hex, Looker, or similar) to build funnels, cohorts, and retention curves without waiting on a queue.
  • Hands-on experience with a lifecycle/CRM platform (Braze, Iterable, Customer.io, or similar) — segmentation, triggered canvases, personalization, and deliverability.
  • Rigorous experimentation judgment: you understand holdouts, incrementality, sample sizing, and the difference between a delivery metric and a value metric.
  • Technical and product fluency across event and identity models, APIs, deep linking, and push/email infrastructure — enough to design a system with Engineering. Coding not required.
  • Excellent written communication and cross-functional influence, with a track record of aligning senior stakeholders across Product, Engineering, Data, Design, and Marketing.
  • Craft-level instinct for messaging: you can write the copy, critique the journey, and tell when a notification is helpful versus annoying.
  • Preferred: experience with AI/consumer-social products, localization or multi-market lifecycle, and building lifecycle tooling or self-service platforms with Engineering.

Preferred

  • Experience with AI/consumer-social products, localization or multi-market lifecycle, and building lifecycle tooling or self-service platforms with Engineering.

Benefits

  • Competitive salary and generous company equity
  • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
  • 42 days of paid time off, including:
  • 15 PTO days
  • 10 sick days
  • 15 company holidays
  • 2 floating holidays
  • Generous parental leave & fertility support
  • 401(k) retirement savings plan
  • Lifestyle spending account – $500/month to use however you’d like
Cantina Labs logo

Cantina Labs

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

Founded in 2023
San Francisco, California, USA
400 employees (28 in marketing)
cantina.com

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Cantina Labs salaries

Marketing Team

Marketing Team Size
23 (6% of company)
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
144.9K
Traffic Source Mix
Search
41.3%
Direct
40.1%
Referral
6.9%
Social
10.6%
Paid
0.8%

Headcount Trend

Current headcount: ~398

Recent News

AWE 2021: The Pulse of the Metaverse
Feb 11, 2022 • Cantina

Links

cantina.comLinkedInCrunchbase