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Marketing jobs

2 marketing jobs

2 weeks ago

Marketing CRM Lead

Root Insurance

USA (Remote)Salaried Ft$103K/yr – $129K/yr

3 weeks ago

CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

Jobhire

USA (Remote)Full time$4K/mo – $7K/mo

All marketing roles in the US with a remote work arrangement

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All marketing roles in the US with a remote work arrangement

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Root Insurance

Marketing CRM Lead

USA (Remote)

$103K/yr – $129K/yrSenior LevelSalaried Ft

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Braze as the technical core for Root’s lifecycle communications, drive the migration of multi‑system messaging into a single CRM, and design scalable journeys across email, SMS, push, and in‑app channels.

Responsibilities: Braze architecture and governance; centralized communications migration; multichannel journey design and optimization.
Growth & measurement: audience segmentation, experimentation across messaging and timing, and collaboration with Analytics for incrementality and impact.
Delivery & brand: email deliverability strategy, channel ownership, and cross‑team collaboration to align with Root’s evolving brand identity.

Job Description

Responsibilities

Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, governance, administration, and optimization.
Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem.
Translate complex operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies.
Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives.
Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes.
Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design.
Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities.
Own Root's email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks.
Partner with Marketing, Product, Operations, Engineering, Brand, and Creative teams to operationalize customer communications while ensuring Root's evolving brand identity is consistently and effectively represented across all customer communication channels.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, governance, administration, and optimization.
Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem.
Translate complex operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies.
Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives.
Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes.
Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design.
Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities.
Own Root's email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks.
Partner with Marketing, Product, Operations, Engineering, Brand, and Creative teams to operationalize customer communications while ensuring Root's evolving brand identity is consistently and effectively represented across all customer communication channels.