1 day ago
Associate Director, Creator Management
Publicis Media
New York City, NY (Remote)Full time$100K/yr – $120K/yr
Associate Director, Creator Management
New York City, NY (Remote)
$100K/yr – $120K/yrSenior Level7+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own the overall success of Influential's social campaigns and drive cross-functional planning, measurement, and execution across campaign management, casting, and client servicing.
- Lead creator strategies and metric development.
- Coordinate with account management, research/analytics, and operations.
Job Description
Responsibilities
- Be accountable for the overall success of Influential's social campaigns
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
- Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
- Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
- Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
- Well versed in the influencer marketing space or strong interest in the industry
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
Requirements
- 7+ years of experience working in a digital, advertising, or influencer marketing environment including
- Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
- Expert negotiating skills and management of six figure Influencer campaign budgets
- Established and extensive network of managers/agents or Influencer contacts.
- Direct experience with on-site Influencer activations
- Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
- Working knowledge of online performance tracking and brand measurement tools
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
- Strong organizational skills and attention to details, while juggling multiple projects and timelines
- Comfortable working in a startup environment, creating organization and processes where none may exist
Benefits
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Traffic Signals
Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%
Headcount Trend
Current headcount: ~10.8K
Marketing Team
Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
143
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Scott Hess
Chief Marketing Officer
At the company for 3 years 7 months
Brooke Govert
Vice President, Talent Acquisition - Starcom
At the company for 5 months
Eric Meister
SVP, Marketing Strategy
At the company for 1 year 1 month
Hunter Bickford
Vice President, Product Marketing
At the company for 4 years 2 months