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Marketing jobs

1 marketing jobs

1 month ago

Director of Competitive Intelligence - Product Marketing

NetApp, Inc.

Santa Clara County, CA (On-site)Full time$265K/yr – $305K/yr

Find marketing roles you could actually win

1 open roles0

Find marketing roles you could actually win

1 open roles0

Director of Competitive Intelligence - Product Marketing

Santa Clara County, CA (On-site)

$265K/yr – $305K/yrDirector/Executive12+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

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Job Summary

Own and shape the competitive intelligence function to drive product strategy, GTM execution, and executive decision-making for storage/AI infrastructure in a complex enterprise environment.

Strategically steer CI within Product Marketing, translating insights into sales enablement and battlecards.
Lead win/loss programs and influence cross-functional GTM, product launches, and roadmaps.
Build and mentor a high-performing CI team focused on data-driven market and competitor analysis.

Job Description

Responsibilities

Strategic CI Leadership: Define and execute the vision, strategy, and operational cadence for the Competitive Intelligence function within the broader Product Marketing organization.
Market & Competitor Analysis: Continuously monitor the data infrastructure and AI market landscape. Deep-dive into the technical and commercial strategies of key competitors, evaluating their product capabilities, pricing models, marketing spend, and market positioning.
Sales Enablement & Battlecards: Translate complex technical differentiators into easily consumable, high-impact assets for the sales and partner organizations. Produce and maintain dynamic battlecards, competitive pitch decks, and objection-handling guides that empower sales to win in highly contested deals.
Win/Loss Analysis: Own the global win/loss analysis program. Conduct rigorous interviews and data analysis to identify trends, isolate root causes of wins and losses, and provide actionable recommendations to Product and GTM teams.
Cross-Functional GTM Influence: Serve as a strategic advisor to the executive team. Leverage intelligence to refine product launch processes, influence the product roadmap, and help define holistic solutions marketing frameworks that highlight our unique value proposition in STaaS (Storage-as-a-Service) and AI infrastructure.
Team Development: Hire, mentor, and develop a team of high-performing competitive intelligence analysts and managers. Foster a culture of continuous learning and analytical rigor.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Strategic CI Leadership: Define and execute the vision, strategy, and operational cadence for the Competitive Intelligence function within the broader Product Marketing organization.
Market & Competitor Analysis: Continuously monitor the data infrastructure and AI market landscape. Deep-dive into the technical and commercial strategies of key competitors, evaluating their product capabilities, pricing models, marketing spend, and market positioning.
Sales Enablement & Battlecards: Translate complex technical differentiators into easily consumable, high-impact assets for the sales and partner organizations. Produce and maintain dynamic battlecards, competitive pitch decks, and objection-handling guides that empower sales to win in highly contested deals.
Win/Loss Analysis: Own the global win/loss analysis program. Conduct rigorous interviews and data analysis to identify trends, isolate root causes of wins and losses, and provide actionable recommendations to Product and GTM teams.
Cross-Functional GTM Influence: Serve as a strategic advisor to the executive team. Leverage intelligence to refine product launch processes, influence the product roadmap, and help define holistic solutions marketing frameworks that highlight our unique value proposition in STaaS (Storage-as-a-Service) and AI infrastructure.
Team Development: Hire, mentor, and develop a team of high-performing competitive intelligence analysts and managers. Foster a culture of continuous learning and analytical rigor.