Responsibilities

• Develop comprehensive marketing strategies that support sales objectives across career and independent distribution.
• Translate enterprise brand, company differentiator, product, and value proposition strategy into targeted, agent facing marketing campaigns and initiatives.
• Ensure campaigns are aligned to distribution priorities, sales cycles, and agent needs
• Collaborate with career sales leadership to plan and execute marketing campaigns that increase brand affinity, agent enablement, productivity, and retention.
• Partner with sales education to develop marketing approaches that support recruiting, onboarding, training reinforcement, and ongoing career agent motivation.
• Collaborate with independent distribution teams and the brand agency to plan and execute gotomarket strategies designed to activate independent agents and IMOs.
• Ensure messaging and campaigns are optimized for independent distribution models while maintaining brand consistency and compliance.
• Partner with Sales, Product, and Training teams to ensure marketing efforts reinforce field education and sales priorities.
• Support campaign rollout, adoption, and usage within the field.
• Coordinate with internal teams to integrate distribution initiatives into broader enterprise campaigns and communications.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Insurance or financial industry experience.
• 10+ years of demonstrated experience in strategic marketing and campaign development.
• Experience executing sales enablement strategies in a B2B or distribution driven environment.
• Strong understanding of how marketing supports sales performance, agent engagement, and go to market execution.
• Experience working cross functionally with sales teams and managing multiple stakeholders.
• Excellent collaboration, communication, and project management skills.
• Strong project management skills, including vendor/agency management and coordination across internal partners.
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution.
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support.

Benefits

• We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.