2 weeks ago
Lead - Channel Marketing - Personalization
Edward Jones
St. Louis, MO (Hybrid)Full time$102K/yr – $173K/yr
Marketing jobs
2 marketing jobs
Lead - Channel Marketing - Personalization
St. Louis, MO (Hybrid)
$102K/yr – $173K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Job Summary
Own and optimize Edward Jones’ digital channel marketing across owned properties, lead personalization and lifecycle improvements, and manage cross‑functional partnerships to drive growth and engagement.
- Own channel marketing strategy and execution across EdwardJones.com and related channels.
- Drive personalization, analytics, and optimization to improve customer journeys and ROI.
Job Description
Responsibilities
- Lead digital channel marketing across EdwardJones.com and other owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions that support business growth and client engagement.
- Develop and execute personalization strategies using audience segmentation, behavioral insights, AI, and predictive analytics to enhance customer journeys and lifecycle experiences.
- Drive website discoverability and digital growth through SEO, GEO, and AEO strategies, improving organic visibility, AI-powered search performance, and customer acquisition opportunities.
- Partner with cross-functional teams, including MarTech, analytics, brand, content, design, product, compliance, and field stakeholders, to optimize digital experiences and align marketing initiatives with business objectives.
- Oversee agency and vendor relationships, ensuring high-quality execution, innovation, and measurable results while managing timelines, budgets, and brand standards.
- Establish and maintain channel marketing governance, operational processes, compliance standards, and performance measurement frameworks to ensure efficient and effective delivery.
- Lead the development of channel-specific content, customer experiences, sales collateral, and advisor enablement materials that support enterprise marketing strategies and business priorities.
- Leverage analytics, experimentation, A/B testing, and attribution insights to measure performance, optimize ROI, and identify opportunities for continuous improvement across digital channels.
- This position is known internally as Lead - Channel Marketing.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM.
- Proven ability to successfully manage large budgets and deliver measurable business results.
- Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account.
- Familiarity with analytics platforms (e.g., Google Analytics, Tableau) and personalization platforms (e.g., Salesforce).
- Deep experience building and executing personalization strategies on large-scale digital experiences that span multiple channels and touchpoints.
- Experience leveraging audience segmentation to deliver personalized omnichannel journeys.
- Proven track record of using personalization to improve digital experience performance and its downstream impact on revenue.
- Strong knowledge of attribution, and performance measurement best practices.
- Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week effective June 1, 2026. Before June 1, 2026, candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.
Benefits
- Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.
Edward Jones
3.7 Glassdoor
Edward Jones is a leading North American financial services firm in the U.S. and through its affiliate in Canada. The firm’s more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.2 trillion in client assets under care as of December 31, 2024. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 54,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them.The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.
Founded in 1922
St Louis, Missouri, USA
45K employees (521 in marketing)
66% recommend to a friend
77% CEO approval
Salaries
Posted range
$102K/yr – $173K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
335 (1% of company)
Median Career Experience
17 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
9
People
HR / Recruitment
Marketing Leadership
Juliann Tang
Head of Brand & Community Marketing
At the company for 3 years 4 months
Annie Castellano
Head of Brand + Agency, Segment Marketing Officer
At the company for 4 years 8 months
Lauren Erlinger
Director, Talent Attraction Marketing
At the company for 7 years 1 month
Michael Holmes
Director, Canada Marketing
At the company for 2 years 3 months
Funding
Total Funding
$445.9M
Last Raise
$52.1M
Undisclosed, 6 months ago
Funding History
- Sep 2025Undisclosed • $52.1M
- Jan 2025Undisclosed • $56.3M
- Apr 2024Undisclosed • $10.6M
Traffic Signals
Monthly Visitors
9.4M
Monthly Google Ads Budget
$408.5K
Traffic Source Mix
Search
25.1%
Direct
70.5%
Referral
3.7%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~44.9K