8 days ago
Analytics & Insights Specialist - Ads Campaign Operations - Gamma
Google Operations Center
USA (Remote)Full time$81K/yr – $98K/yr
Analytics & Insights Specialist - Ads Campaign Operations - Gamma
USA (Remote)
$81K/yr – $98K/yrMid LevelFull time
Posted 8 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize data-driven marketing campaigns by creating audiences, managing data pipelines, collaborating with analytics, and reporting results.
- Define audience signals and targeting via SQL
- Partner with analytics and stakeholders to validate experiments and campaign feasibility
Job Description
Responsibilities
- Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process
- Create, manage, and validate campaign audiences using SQL scripting
- Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation
- Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness
- Communicate campaign performance results to teams and stakeholders
- Create reporting dashboards and ad hoc reports for marketers
- Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences
- Serve as the subject matter expert for data availability for marketing campaigns
Requirements
- 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting
- Ability to leverage code libraries for streamlined code readability and enhanced efficiency
- Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio
- 2-3 years of experience in data pipelines and analytics specifically for email marketing
- Proven experience in a marketing environment within the IT industry
- Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)
Preferred
- Additional languages besides SQL (e.g. Python) are a plus, but not required
- Excellent collaboration and communication skills and stakeholder management
- Ability to clearly communicate data-driven observations and recommendations
- Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
- Experience using GenAI (generative AI) to inform data targeting and personalization in email marketing
- Experience designing, executing, and evaluating A/B tests for email marketing
Benefits
- We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
- We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
- Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences
Google Operations Center
3.6 Glassdoor
At Google Operations Center, we provide caring and knowledgeable support for Google users and customers. From troubleshooting product issues to providing around-the-clock advertiser assistance, you can be part of the teams that help Google users and customers solve problems and accomplish their goals.
Founded in 2019
7.6K employees (2,302 in marketing)
59% recommend to a friend
Traffic Signals
Monthly Visitors
40.6K
Traffic Source Mix
Search
42.7%
Direct
40.9%
Referral
7.5%
Social
7.5%
Paid
1.2%
Headcount Trend
Current headcount: ~7.6K
Marketing Team
Marketing Team Size
2,206 (29% of company)
Median Career Experience
11 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
9
People
HR / Recruitment
Marketing Leadership
XT Anonuevo
Head of Talent Acquisition
At the company for 7 years 7 months
Luciano Grimaldi
Marketing Director
At the company for 3 years 6 months
Kevin Chen
Director of Marketing And Product Management
At the company for 9 years 4 months
Whitney O'Brien
Senior Marketing Program Manager - Growth Lab
At the company for 7 months