2 weeks ago
Brand Excellence Coach - Remote & Travel
Crunch Fitness Corporate
New York City, NY (Remote)Full time$75K/yr – $90K/yr
All marketing roles in the US with a remote work arrangement
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Brand Excellence Coach - Remote & Travel
New York City, NY (Remote)
$75K/yr – $90K/yrSenior Level3+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the brand governance for a multi-location fitness network, turning audits and deficiency tracking into consistent franchise alignment and a seamless member experience.
- Brand integrity owner: run field audits, track deficiencies, and drive timely remediation with franchisees.
- Cross-functional liaison: coordinate with VP Brand Excellence and ops leads to close gaps and improve communications.
- Systematic risk management: document, monitor, and report Brand Excellence issues in the central database to protect standards.
Job Description
Responsibilities
- Enforce brand standards throughout the Crunch Fitness network through regular gym and system audits that impact Brand Excellence compliance.
- Conduct monthly field audits approved by the Vice President of Brand Excellence, to ensure all franchisees are adhering to Crunch operating brand standards.
- Work closely with the department heads, regional directors, or managers, to ensure all compliance issues are addressed and resolved in a timely manner.
- Document, track, and respond to all Brand Excellence Deficiencies and document in the Brand Excellence database.
- Execute all internal communications, standard operating procedures, and accountabilities to identify and manage Brand Excellence risks, including opportunities for enhancement.
- Develop and maintain effective communication lines with the Vice President of Brand Excellence team, department heads, executive team, and other related team members impacted by Brand Excellence Deficiencies.
- Other tasks as necessary to assist the Vice President of Brand Excellence in protecting brand standards and the member experience.
Requirements
- Ability to identify and track all Brand Excellence Deficiencies and report to the Vice-President of Brand Excellence and/or franchise owner upon completion.
- Conduct field-level visits, and document areas that require follow-up or additional action in the Brand Excellence database.
- Review visit findings with the franchise owner upon completion.
- Provide clarity and direction to franchisees, franchise executives, and gym-level team members on all Brand Excellence matters.
- Strong written and verbal communication skills with the ability to foster a collaborative working relationship with franchisees and Crunch team members.
- Excellent organizational and problem-solving skills with strong attention to detail.
- Ability to travel 60-70% of the time to conduct field visits and audits inclusive of travel to international locations as directed.
- Detail and process oriented.
- Have effective communication skills.
- Strong leadership and managerial skills.
Preferred
- Experience in a service-oriented environment is desirable.
Benefits
- Flexible work from home options available.
Crunch Fitness Corporate
At JF Fitness North America, we proudly operate Crunch Fitness clubs across the East and Gulf Coast regions — creating spaces where serious fitness meets serious fun.Crunch is more than a gym. It’s a community built on the belief that fitness should be inclusive, empowering, and entertaining. Our #NoJudgments philosophy isn’t just a tagline — it’s the foundation of everything we do. We welcome every individual, every goal, and every story.Our clubs feature state-of-the-art cardio and strength equipment, full-service locker rooms, HydroMassage® beds, tanning booths, and a dynamic lineup of Crunch signature classes — from Zumba® and TRX® BodyWeb to Yoga Body Sculpt and Bootcamps.From our headquarters to our clubs, we thrive on collaboration, creativity, and bold ideas. We’re a team driven by passion, purpose, and an unshakable commitment to making a difference. This isn’t just our career — it’s our calling.Want to join a movement that inspires members and teammates alike?Explore open positions under the Jobs tab or stop by one of our Crunch Fitness locations to connect in person.OUR MISSION Transform lives through the power of fitness and community.OUR PURPOSEEnrich the lives of others by empowering wellness, connection, and confidence in every member and team we serve.OUR VISIONTo be the best place to work and work out — where people thrive, grow, and belong.OUR VALUESWork Hard. Have Fun. Make History.
Traffic Signals
Monthly Visitors
2.7M
Monthly Google Ads Budget
$141K
Traffic Source Mix
Search
52.8%
Direct
39.5%
Referral
5.9%
Social
1%
Paid
0.7%
Headcount Trend
Current headcount: ~46
Marketing Team
Marketing Team Size
6 (13% of company)
Median Career Experience
11 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
