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3 weeks ago

Senior GTM Business Architecture Manager

Twilio

USA (Remote)Full time$156K/yr – $229K/yr

All marketing roles in the US with a remote work arrangement

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Twilio

Senior GTM Business Architecture Manager

USA (Remote)

$156K/yr – $229K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own GTM workflow ownership from intake to field adoption, balancing strategic audits with defined data contracts to drive revenue ROI.

Domain Ownership & Process Design: lead audits and architect friction-free to-be workflows across GTM lifecycle.
Requirements Governance: turn business needs into BRDs and data contracts aligned with ET configuration.
Strategic Intake Triage: apply the GTM Priority Matrix to filter noise and push high-ROI work to engineering.

Job Description

Responsibilities

Domain Ownership & Process Design: Act as the strategic owner for specific segments of the GTM lifecycle (e.g., Prospecting, Deal Execution, Specialist Alignment). Conduct systemic audits of existing sales motions to pinpoint bottlenecks, then architect the "to-be" workflows to eliminate non-selling friction.
Requirements Governance (The "What" & "Why"): Author high-fidelity BRDs, process flowcharts, and User Stories. Define the upstream "Data Contracts," partnering closely with ET leads who own the technical configuration (the "How"). Ensure ET builds exactly what the business needs with zero ambiguity.
Strategic Intake Triage: Utilize the GTM Priority Matrix to evaluate and rank inbound field requests. Actively filter out tactical "noise," trading off field requests against technical debt to ensure engineering resources are focused solely on the highest-ROI drivers.
UAT & Defect Governance: Lead the User Acceptance Testing (UAT) framework for your domain. Execute test scripts, run defect triage, and manage the Business "Go/No-Go" sign-off. Ensure no feature launches unless it meets the "Field-Ready" standard.
The Closed-Loop Feedback Engine: Partner with Enablement and Data Analytics to track downstream adoption. Monitor system telemetry to measure behavioral adoption, tying the technical build to quantifiable revenue ROI.
GTM AI Execution: Support the deployment of the GTM AI roadmap. Operationalize Generative AI POCs into daily rep workflows, capturing frontline feedback to iterate and scale.
Cross-Functional Alignment: Maintain strict operational boundaries (RACI) across GTM, ET, and Enablement. Provide the functional blueprints to Enablement to ensure training aligns perfectly with the technical architecture.

Requirements

7+ years of experience within a management consulting firm, enterprise revenue architecture function, or GTM transformation group.
Strong combination of high-level strategic mindset and technical background; ability to translate strategy into disciplined systems architecture.
Exceptional ability to simplify complex technical concepts for GTM stakeholders and translate vague business wants into precise technical needs for ET engineers.
Deep expertise in the Salesforce ecosystem and integrated GTM tools (e.g., Gong, Outreach); understanding object relationships, data schemas, and API limitations.
Think Like a Seller: empathy with the Field and designing systems to maximize rep productivity and minimize administrative tax.
Process Rigor: experience building BRDs, process mapping, executive-level decks.
The Driver Persona: proactive, can identify friction, align stakeholders, and drive solutions through to execution.
Scale Mindset: planning for Twilio Revenue Engine in 2 years.
Best fit for someone with 6 to 7 years in enterprise revenue architecture or GTM transformation, with a strong hands-on ability to translate strategy into scalable systems.

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio

3.7 Glassdoor

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008

San Francisco, California, USA

6.6K employees (419 in marketing)

www.twilio.com/en-us?utm_source=linkedin&utm_medium=social&utm_term=corpcomms&utm_campaign=button&utm_content=button

64% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

4.4M

Monthly Google Ads Budget

$357K

Traffic Source Mix

33.5%

Direct

57%

Referral

8.1%

Social

0.5%

Paid

0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size

307 (5% of company)

Median Career Experience

12 years

Median Tenure

4.4 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

James Grover

Senior Manager, Talent Acquisition - GTM, Operations & Marketing

At the company for 5 years 3 months

Marketing Leadership

Chris Koehler

Chief Marketing Officer

At the company for 2 years 3 months

Disha Rustogi

VP of Product Marketing

At the company for 1 year 7 months

Adam Morgan

VP of Brand

At the company for 1 year 11 months

Vanessa Thompson

Vice President, Revenue and Growth Marketing

At the company for 8 years 7 months

Funding

Total Funding

$614.4M

Last Raise

$378.2M

Post IPO Equity, 5 years ago

Funding History

Jul 2021
Post IPO Equity • $378.2M
Mar 2017
Post IPO Equity
Aug 2016
Post IPO Equity

Recent News

Shareholders Can Be Confident That Twilio's (NYSE:TWLO) Earnings Are High Quality

Nov 7, 2025 • Yahoo Finance

5 Revealing Analyst Questions From Twilio’s Q3 Earnings Call

Nov 5, 2025 • Yahoo Finance

Twilio, IBD Stock Of The Day, Near Buy Point After Earnings Gap-Up

Nov 5, 2025 • Investor's Business Daily

Responsibilities

Domain Ownership & Process Design: Act as the strategic owner for specific segments of the GTM lifecycle (e.g., Prospecting, Deal Execution, Specialist Alignment). Conduct systemic audits of existing sales motions to pinpoint bottlenecks, then architect the "to-be" workflows to eliminate non-selling friction.
Requirements Governance (The "What" & "Why"): Author high-fidelity BRDs, process flowcharts, and User Stories. Define the upstream "Data Contracts," partnering closely with ET leads who own the technical configuration (the "How"). Ensure ET builds exactly what the business needs with zero ambiguity.
Strategic Intake Triage: Utilize the GTM Priority Matrix to evaluate and rank inbound field requests. Actively filter out tactical "noise," trading off field requests against technical debt to ensure engineering resources are focused solely on the highest-ROI drivers.
UAT & Defect Governance: Lead the User Acceptance Testing (UAT) framework for your domain. Execute test scripts, run defect triage, and manage the Business "Go/No-Go" sign-off. Ensure no feature launches unless it meets the "Field-Ready" standard.
The Closed-Loop Feedback Engine: Partner with Enablement and Data Analytics to track downstream adoption. Monitor system telemetry to measure behavioral adoption, tying the technical build to quantifiable revenue ROI.
GTM AI Execution: Support the deployment of the GTM AI roadmap. Operationalize Generative AI POCs into daily rep workflows, capturing frontline feedback to iterate and scale.
Cross-Functional Alignment: Maintain strict operational boundaries (RACI) across GTM, ET, and Enablement. Provide the functional blueprints to Enablement to ensure training aligns perfectly with the technical architecture.

Requirements

7+ years of experience within a management consulting firm, enterprise revenue architecture function, or GTM transformation group.
Strong combination of high-level strategic mindset and technical background; ability to translate strategy into disciplined systems architecture.
Exceptional ability to simplify complex technical concepts for GTM stakeholders and translate vague business wants into precise technical needs for ET engineers.
Deep expertise in the Salesforce ecosystem and integrated GTM tools (e.g., Gong, Outreach); understanding object relationships, data schemas, and API limitations.
Think Like a Seller: empathy with the Field and designing systems to maximize rep productivity and minimize administrative tax.
Process Rigor: experience building BRDs, process mapping, executive-level decks.
The Driver Persona: proactive, can identify friction, align stakeholders, and drive solutions through to execution.
Scale Mindset: planning for Twilio Revenue Engine in 2 years.
Best fit for someone with 6 to 7 years in enterprise revenue architecture or GTM transformation, with a strong hands-on ability to translate strategy into scalable systems.

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.