2 weeks ago
Senior Specialist, Search
Known
New York City, NY (Remote)Full time$80K/yr – $90K/yr
Senior Specialist, Search
New York City, NY (Remote)
$80K/yr – $90K/yrSenior Level2+ years expFull time
Posted 2 weeks ago
Job Summary
Own end-to-end paid search campaigns from setup to optimization, driving performance across platforms, with analyses, reporting, and strategic experimentation as core workstreams.
- Lead campaign launches and QA across Google, Microsoft Ads, and Apple Search Ads
- Deliver independent analyses and performance results to clients and internal teams
- Identify and implement new optimization strategies and data-driven experimentation
Job Description
Responsibilities
- Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
- Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
- Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
- Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
- Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
- Ideate on new analytical methodologies for optimizing our campaigns
- Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
- Management of media finance and billing needs for paid search campaigns
Requirements
- 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
- 2+ years professional experience in analytics, advertising, ad tech, or media
- In-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
- High proficiency with Excel
- Strong math and statistics foundational knowledge
- Proven ability to work independently and efficiently
- Attention to detail
- Time management
- Excellent verbal and written communication
- Experience presenting work to internal teams and clients and the desire to develop this area
Preferred
- Experience managing $1M+ budget independently a plus
- Prior agency experience is a plus
Benefits
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
Known
Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.
Salaries
Posted range
$80K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
24
People
Marketing Leadership
Erin Rathz
VP, Head of Brand Marketing
At the company for 6 years 7 months
Vedia Ayvaz
SVP, Entertainment Marketing & Design
At the company for 5 years 6 months
Nancy Pothier
Creative Director, VP Brand Creative
At the company for 6 years 7 months
Briel Waxman
Brand Marketing Director
At the company for 1 year 2 months
Traffic Signals
Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%
Headcount Trend
Current headcount: ~341