8 days ago
SEO / AI Search Manager
THAT Agency
West Palm Beach, FL (Remote)Full time$31/hr – $40/hr
All marketing roles in the US with a remote work arrangement
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All marketing roles in the US with a remote work arrangement
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SEO / AI Search Manager
West Palm Beach, FL (Remote)
$31/hr – $40/hrSenior LevelFull time
Posted 8 days ago
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Job Summary
Lead the development and execution of holistic SEO and AI search strategies for clients, overseeing on-page and off-page optimization, content frameworks, and cross-functional team workflows to drive growth across traditional and AI-driven search.
- Own and drive SEO strategy and AI search initiatives
- Coordinate content plans, keyword maps, and AI visibility reporting
Job Description
Responsibilities
- SEO Strategy & Execution
- Develop and oversee holistic SEO strategies aligned with client business goals and KPIs across both traditional and AI-driven search.
- Guide keyword research, entity mapping, topic cluster creation, and optimization plans for blogs, landing pages, and pillar content.
- Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis.
- Oversee on-page and off-page SEO execution, including content updates, internal linking, technical SEO, and link building.
- Build topical authority and entity associations that perform across both crawler-based search and LLM-based discovery.
- AI Search & Answer Engine Optimization (AEO/AIO/GEO/ASO)
- Develop and execute AEO, AIO, GEO and ASO strategies to improve client visibility and citation rates across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
- Conduct AI citation audits and brand visibility analyses using AEO grading tools, Brand Radar, and structured prompt testing.
- Optimize content structure, schema, and entity markup to improve AI extractability, semantic clarity, and citation likelihood.
Requirements
- 4+ years of professional SEO experience, with at least 1 year in a leadership or strategic role.
- Proven track record of improving organic rankings and traffic across multiple websites.
- Hands-on experience with GA4, Google Search Console, Ahrefs, and WordPress.
- Certification in Google Analytics.
- Working knowledge of how large language models retrieve, rank, and cite sources, and how to influence that visibility.
- Demonstrated experience optimizing content for AI answer engines, or clear evidence of learning agility in this rapidly evolving discipline.
- Understanding of entity-based SEO, structured data, and topical authority frameworks.
- Excellent written and verbal communication skills.
- Strong organizational and time management abilities.
- Experience managing contributors or direct reports in SEO or content roles.
Preferred
- Experience with eCommerce or local SEO.
- Familiarity with technical SEO tools, schema configuration, and llms.txt implementation.
- Experience with AI citation tracking platforms and AEO reporting workflows.
- Familiarity with prompt engineering for SEO research, content workflows, and competitive analysis, in alignment with the agency's AI Use & Data Protection Policy.
- Certifications in HubSpot, Moz, or AEO/GEO-focused programs.
- Basic HTML/CSS knowledge for troubleshooting or QA.
THAT Agency
Brands and Talents.
Berlin, Berlin, DEU
2 employees
Headcount Trend
Current headcount: ~2
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