Responsibilities

• Defining roadmap to maximize brand and product representation in generative search results and AI assistants
• Tracking trends, insights and actions in the fast-changing GEO/AEO landscape
• Identifying, recommend and collaborate cross-functionally on GEO-first content to outperform in the LLMs
• Participating in the content operations process to ensure adherence to SEO and GEO best practices
• Ensuring all content is optimized for both traditional SEO and emerging GEO requirements (answer-first formatting, entity optimization, structured content)
• Establishing the operating model across the organization and governance to drive cross-functional integration and delivery
• Measuring, monitoring and adjusting approach accordingly
• Linking GEO outcomes to business KPIs
• Personalizing approach by LLM for improved outcomes
• Doing the technical work to make our digital properties consumable for LLMs

Requirements

• 2 years of relevant SEO, Content Marketing experience and a Bachelor's degree or its equivalent (GEO/AEO experience preferred)
• Have an understanding of modern search + LLM ecosystems (including how answers get formed and when citations appear)
• Be skilled using SEO technologies and AI tools (e.g. Ahrefs, Gemini, Scrunch, Profound) to accelerate research, mapping, and content systems
• Have courage, a distinctive edge, and operate with a huge sense of urgency
• Have the ability to think outside the box and present ideas that question the status quo
• Pursue intellectual honesty throughout the organization in a way that doesn't just challenge, but results in better debate, better decision-making, and ultimately, better results
• Have passion and commitment to the vision, and are capable of bringing that vision to reality
• Embrace the mantra "we can move mountains" wherein no challenge seems overwhelming and no obstacle is too difficult to overcome

Nice to have

• GEO/AEO experience preferred
• Experience with Ahrefs, Gemini, Scrunch, Profound to accelerate research, mapping, and content systems

Benefits

• healthcare
• 401K savings plan
• company holidays
• vacation (in the form of PTO)
• sick time
• family friendly benefits including parental leave
• an employee assistance program including a focus on mental and financial wellness