Responsibilities

• Distribution & Organic Reach
• Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc.
• Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video)
• Rework content created by the Marketing Team, repackaging and socializing it to extend our reach
• Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space
• Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center
• Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs
• Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies
• Turn word of mouth into a repeatable system with programs that can be measured and improved over time
• Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels
• Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates
• Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work
• Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences
• Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels
• Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community

Requirements

• 3–6 years of marketing experience, preferably in B2B software or technology
• Specialized track record in organic, social, brand, community, or advocacy marketing
• Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking
• Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends
• Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn’t your primary job
• Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook
• Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale

Nice to Have

• Distributor and connector. You instinctively think about reach and relationships: where work should go, who needs to see it, and which connection unlocks the next audience. You turn one-off wins into repeatable programs.
• Audience-attuned. You have a strong feel for what resonates VS. what falls flat, and you use that judgment to package, place, and time work for maximum impact.
• Community-minded, not metrics-obsessed. You think more in terms of trust, relationships, and brand rather than short-term hacks or MQL targets (but still care to know what’s working).
• Self-directed builder. You can take an aspirational mandate and build the systems, partnerships, and presence to do it—without waiting for a playbook.
• Collaborative partner. You work seamlessly within Marketing and across other departments, carrying insights wherever you go and making sure great work never sits on a shelf.

Benefits

• Get paid: We offer competitive pay no matter where you live. We also contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.
• Be healthy: You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.
• Get out: Enjoy paid Fridays off year-round , because we believe doing your best work includes having the time and space to rest, recharge, and live fully. We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).