3 weeks ago
Platform Strategist (Digital Advertising Platforms) - New York
Dandelion Inc
New York City, NY (Remote)Full time$56K/yr – $80K/yr
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Platform Strategist (Digital Advertising Platforms) - New York
New York City, NY (Remote)
$56K/yr – $80K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own platform expertise and cross‑functional alignment to turn client objectives into scalable campaigns, measurement, and enablement; train teams and socialize platform changes that drive KPIs.
- Platform mastery and enablement: become the go‑to for GMP and DSP setups, tagging, and reporting across pods.
- Campaign design and measurement: translate business goals into structures, targeting, and analytics ready frameworks.
- Training and stakeholder enablement: design sessions for practitioners to C‑suite and collaborate with analytics and sales teams.
Job Description
Responsibilities
- Serves as the primary platform expert within your pod, partnering with account management and analytics to deliver against shared client goals.
- Acts as a trusted point of contact for digital advertising product questions and troubleshooting, collaborating with internal teams and external partners to resolve issues in a timely and transparent way.
- Participates in regular pod ceremonies/meetings, coming prepared with platform insights, risks, and opportunities tied to client objectives.
- Delivers an outstanding training experience to clients so they can become their organization’s subject matter experts on the platforms they license through Dandelion Inc.
- Designs and runs training plans and enablement sessions tailored to client maturity levels and roles (from practitioners to C‑suite).
- Stays up to date on the latest features, policies, and trends for the platforms you support and proactively socialize relevant changes with clients and your pod.
- Translates business and media objectives into campaign structures, targeting approaches, and measurement frameworks across GMP and other DSPs.
- Partners with analytics and account teams to ensure correct tagging, tracking, and data flows, enabling accurate reporting and meaningful insights.
- Reviews performance to identify optimizations and test ideas that align to client KPIs and the pod’s success metrics.
- Identifies creative opportunities to achieve client performance and maturity objectives, not just short‑term delivery.
Requirements
- 3+ years of hands-on experience with digital advertising technology platforms, especially:
- Google Marketing Platform (DV360, CM360, SA360)
- Amazon DSP
- TheTradeDesk
- Yahoo
- Vistar
- Deep understanding of the digital advertising ecosystem and how ad serving/buying platforms intersect with analytics, tagging, and measurement.
- Demonstrated experience building and optimizing campaigns and collaborating with analytics or data teams on reporting and insights.
- Strong client-facing skills with the ability to diagnose gaps, propose feasible solutions, and translate technical concepts for audiences ranging from hands-on practitioners to senior executives.
- Experience designing and delivering training (virtual and/or in-person) on media platforms is a strong asset.
- Diploma or degree in a related field is an asset, but equivalent practical experience will be considered.
Preferred
- Experience designing and delivering training (virtual and/or in-person) on media platforms is a strong asset.
- Diploma or degree in a related field is an asset, but equivalent practical experience will be considered.
Benefits
- Base compensation ranging from $56K-$80K USD
- Participation in our company profit-sharing program
- Employee share ownership plan opportunities
- Unlimited Vacation (up to 4 weeks at a time)
- Work from Anywhere (up to 4 weeks at a time)
- Access to our excellent health and dental plan
- Flexible work environment
- Provided technology and ongoing compensation to work from home (Laptop/Equipment/Cell/Internet allowance)
- Regular team building events (both online and in person)
Dandelion Inc
Dandelion is a digital transformation and licensing Partner for Google, Amazon, The Trade Desk, Yahoo marketing platforms, as well as other ad tech tools. Focused on enhancing clients’ digital marketing maturity, Dandelion delivers strategies that blend platform licensing, consulting, advanced analytics and marketing technology solutions that are unparalleled in the industry.
Traffic Signals
Monthly Visitors
1.2K
Monthly Google Ads Budget
$717
Headcount Trend
Current headcount: ~23
Marketing Team
Marketing Team Size
2 (9% of company)
Marketing Roles Posted (Last 30 Days)
1