5 days ago
Marketing Specialist II - Acquisition
Copper State Credit Union
Phoenix, AZ (On-site)Full time$25/hr – $28/hr
Marketing jobs
2 marketing jobs
Marketing Specialist II - Acquisition
Phoenix, AZ (On-site)
$25/hr – $28/hrMid Level2+ years expFull time
Posted 5 days ago
Job Summary
Own and drive data-driven member acquisition campaigns across traditional and digital channels, leading planning, execution, optimization, and performance measurement to grow Copper State Credit Union’s membership and product reach.
- Focus on cross-functional collaboration and data-informed segmentation.
- Manage social and digital channels to maximize acquisition impact.
Job Description
Responsibilities
- This role is responsible for attracting prospective members across Copper State CU’s markets and driving sustainable member growth through strategic, data-driven marketing campaigns.
- The Marketing Specialist II - Member Acquisition, leads the planning, execution, and optimization of member acquisition campaigns that promote the credit union’s value proposition, focusing on full-service relationships, consumer lending, and real estate lending. This position plays a key role in driving membership and product conversions in branch, digitally and over the phone.
- 60% Member acquisition strategy, campaign planning, and execution aligned to organizational growth goals
- Plan, develop, and execute integrated marketing campaigns designed to acquire new members, both consumer and business.
- Coordinate media planning and buying across traditional and digital channels in partnership with the Marketing team to maximize reach and ROI.
- Promote, fulfill and report on member referral program bonuses as it relates to our member acquisition strategy
- Develop and refine target audiences, segmentation strategies, and messaging based on member data, market insights, geographic considerations, and campaign performance.
- Leverage marketing automation, CRM, and digital platforms to build, deploy, and optimize acquisition campaigns across email, paid digital, web pages, and lead capture tools.
- Cross-functional collaboration with marketing, lending, and branch teams to support growth initiatives
- Ensure all acquisition campaigns and materials align with Copper State Credit Union brand standards and comply with regulatory, compliance, and disclosure requirements.
Requirements
- 2+ years of progressive credit union marketing experience with a strong focus on member or customer acquisition, performance marketing, or growth marketing required.
- Requires 4 years of college, or equivalent education and work experience.
- Proven experience developing and executing multi-channel acquisition campaigns that drive measurable results.
- Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable recommendations.
- Experience with marketing automation platforms, CRM systems, paid digital advertising, and web optimization tools preferred.
- Demonstrated project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Professional interpersonal and communication skills with the ability to collaborate across departments and present strategies and results effectively.
- Ability to exercise sound judgment, make timely decisions, and work within established policies and procedures.
- Knowledge of credit union products and services required.
- Proficiency in PC applications including Word, Excel, Outlook, and PowerPoint required; experience with digital analytics and reporting tools preferred.
Preferred
- Bilingual in English and Spanish is a plus.
Copper State Credit Union
3.3 Glassdoor
Copper State Credit Union was formed in 2020 as the result of a merger of two equally-sized credit unions, Canyon State Credit Union and Deer Valley Credit Union. In June 2020, Southwest Healthcare then merged with Canyon State Credit Union and Deer Valley Credit Union. In 2020, the new name and brand was developed, and we’ve proudly been Copper State Credit Union since. The name, Copper State Credit Union, was chosen for many reasons. As it is our goal to strengthen Arizona families through financial empowerment, it made sense that our name included an element like copper.
Founded in 2019
Phoenix, Arizona, USA
86 employees (3 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$25/hr – $28/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (3% of company)
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
28.6K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
20.4%
Direct
70.6%
Referral
3.3%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~86