adidas
adidas insights
Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.
Founded
1949
Headquarters
Herzogenaurach, Bavaria
Employees
10001+
48.3% growth last 12mo
Marketing team
8,417
10% of company
96 saved employee profiles are linked to this company.
Company stability and risk
Shows a quick risk view from growth, funding age, and news.
Main result
Low risk
Late-stage · Growing 48.3% last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-12-01
Headcount (12 months)
+48.3%
Last funding round
5 months ago
Negative news (120 days)
0
Risk score0/7
Website traffic
Shows traffic size, change, and traffic sources.
Monthly website visitors
780.1K
Month over month-2.4%
Quarter over quarter-6.8%
Top sourceDirect (46.8%)
Traffic source mix
Direct
46.8%
Search
33.9%
Referral
12.5%
Social
6%
Paid referral
0.6%
Competitors and search
Shows competitors and key search metrics in one view.
Main result
86 competitor sites
Search traffic: 168.8K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+2,721
Ad budget per month
$0.0
Average search rank
57.7
LinkedIn followers
Shows follower count and growth.
LinkedIn followers
Follower count and growth
Total followers
4.6M
12-mo growth
+1757410.3%
Monthly growth
+1.7%
Job openings
Shows open jobs, growth, and role changes.
Main result
11 open jobs
Open jobs trend: —
Trend
2023-06-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr Specialist CTC Running, Outdoor & SpS
Marketing team size
Shows saved marketing team size.
8,417
10% of the company • 96 saved marketing people
First hire or larger team
Shows if this looks like one hire or a bigger team.
Looks like larger team
Based on saved marketing team size: 8,417.
Glassdoor ratings
Shows saved Glassdoor ratings.
Glassdoor ratings
Overall rating
4 / 5
Work-life balance
3.9 / 5
Culture
3.9 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
80%
Positive business outlook
65%
Funding
Shows saved funding data.
Total funding
$578.6M
Last raise
Post IPO Debt
5 months ago
Funding details
Amount raised
$578.6M
Last round
Post IPO Debt
Last fundraise
5 months ago
News
Shows saved company news.
