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AARP

BrandnullWashington, District of ColumbiaWebsite

AARP insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1958
Headquarters
Washington, District of Columbia
Employees
1001-5000
Flat last 12mo
Marketing team
823
13% of company
100 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+4.8%
Last funding round
81 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
42.7M
Month over month+15.2%
Quarter over quarter+4%
Top sourceDirect (71.1%)
Traffic source mix
Direct
71.1%
Search
23.5%
Referral
3.8%
Social
0.7%
Paid referral
0.7%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 2.5M organic clicks / 1.2M paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+186,214
Ad budget per month
$4.6M
Average search rank
44.9

G2 quick view

Shows G2 rating and review trend.

Main result
8.5 / 5
2 reviews saved
Reviews month over month
Reviews quarter over quarter
0%
Reviews year over year

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

152.3K

12-mo growth

Monthly growth

+2.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
14 open jobs
Open jobs trend: —
Trend
2024-01-01 -> 2026-02-01
Open jobs growth
Biggest role change
Latest open role
SVP & Editorial Director

Marketing team size

Shows saved marketing team size.

823
13% of the company • 100 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 823.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4 / 5
Culture
3.8 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
72%
Positive business outlook
73%

Funding

Shows saved funding data.

Last raise
Grant
7 years ago
Funding details
Amount raised
Last round
Grant
Last fundraise
7 years ago

News

Shows saved company news.