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We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. Your role in our Mission We are looking for a driven and customer-obsessed Senior Customer Marketing Manager to create and implement our B2B customer marketing strategy and customer engagement programmes. You will work directly with our client success, account management, product and marketing teams to increase customer advocacy, identify cross-sell and up-sell opportunities, and increase loyalty and retention. This is a pivotal role in our high-performing UK Marketing team with lots of development opportunities as we grow the business and scale the customer marketing function. You’ll be working in a high-recognition environment, delivering creative customer marketing campaigns and events to build customer advocacy and drive existing business growth. Flexible, Hybrid Working Our offices are available for you to use as often as you like. As a minimum, our Marketing team works from our London office at least twice a week. Some of Your Responsibilities & Core Duties will include: Strategy - Be responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption, and advocacy. - Develop reporting structures to track and improve the performance and success of customer marketing campaigns. - Manage a sizeable budget and report on the spend accordingly Customer Engagement Programmes & Events - Work with the events team to plan, promote and deliver customer webinars, events, roundtables, and networking events which support growth and usage. - Lead Client Advisory Board programmes and act as the internal voice of the customer, working with teams such as product marketing and client success to feedback suggestions and improvements. - Grow our customer advocacy and community programmes, building and maintaining loyalty across our customer base via our software Base.ai Expansion and Retention - Lead the strategy for our B2B customer lifecycle marketing campaigns (including Merchant Marketing), through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion. - Create cross-sell and up-sell campaigns to drive intent for account management teams. - Educate customers about our products / services through mediums such as video, email, events, social media and landing pages. Cross-Functional Collaboration - Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points. - Create and maintain close relationships with account management and customer success to create tailored marketing strategies that support their goals. - Work closely with B2C marketing to plan and implement end-user facing campaigns to increase adoption and usage within client accounts. - Partner with New Business to deliver tailored social proof, including client references, case studies, battle cards and referral‑ready proof points, aligned to the conversations they’re having with prospects. - Support product marketing and partnerships to promote new products and features and drive partner sales and adoption. - Manage, develop, motivate and support direct reports. The Experience and Key Skills you will have: - Senior level experience in a Customer Marketing role, preferably within a SaaS business, with experience driving customer advocacy, engagement and retention programmes. - A proven track record of developing and driving successful advocacy and customer expansion strategies driving business growth. - Proficient in revenue forecasting, reporting, analysis and the measurement of customer marketing programme performance. - Experience in managing annual budgets of >£500k. - Strong understanding of customer journeys, lifecycle marketing, customer adoption, retention and expansion strategies. - Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment, acting as a strong voice of the customer. - Strong knowledge of marketing technology solutions (e.g. Salesforce, HubSpot, 6sense), account-based marketing strategies and customer engagement platforms. - Highly effective in written and verbal communication, with a strong ability to convey ideas clearly and build relationships across internal and external stakeholder groups. - Ability to work in a fast-paced, dynamic environment and adapt to changing priorities, with experience leading customer events, advisory boards and developing high-performing team members. Your interview journey: - Screening interview with a member of the Talent Acquisition team - 1st stage online interview with our Senior Customer Marketing Manager and Marketing Director - Take-home case study presentation task and in-person final stage interview with our Marketing Director At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate. Be comfortable. Be you. We want every employee to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.5a:Tb7e,

Responsibilities

Be responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption, and advocacy.
Develop reporting structures to track and improve the performance and success of customer marketing campaigns.
Manage a sizeable budget and report on the spend accordingly
Work with the events team to plan, promote and deliver customer webinars, events, roundtables, and networking events which support growth and usage.
Lead Client Advisory Board programmes and act as the internal voice of the customer, working with teams such as product marketing and client success to feedback suggestions and improvements.
Grow our customer advocacy and community programmes, building and maintaining loyalty across our customer base via our software Base.ai
Lead the strategy for our B2B customer lifecycle marketing campaigns (including Merchant Marketing), through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion.
Create cross-sell and up-sell campaigns to drive intent for account management teams.
Educate customers about our products / services through mediums such as video, email, events, social media and landing pages.
Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points.

Requirements

Senior level experience in a Customer Marketing role, preferably within a SaaS business, with experience driving customer advocacy, engagement and retention programmes.
A proven track record of developing and driving successful advocacy and customer expansion strategies driving business growth.
Proficient in revenue forecasting, reporting, analysis and the measurement of customer marketing programme performance.
Experience in managing annual budgets of >£500k.
Strong understanding of customer journeys, lifecycle marketing, customer adoption, retention and expansion strategies.
Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment, acting as a strong voice of the customer.
Strong knowledge of marketing technology solutions (e.g. Salesforce, HubSpot, 6sense), account-based marketing strategies and customer engagement platforms.
Highly effective in written and verbal communication, with a strong ability to convey ideas clearly and build relationships across internal and external stakeholder groups.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities, with experience leading customer events, advisory boards and developing high-performing team members.

5b:Td12,We’re passionate about RecTech and love seeing our customers thrive. As a Senior Customer Marketer (UK based), you’ll play a key role in helping recruitment agencies get the very best from Firefish; creating engaging campaigns, bringing new product features to life and finding innovative ways to drive customer engagement, adoption and growth. You combine creative marketing thinking with a passion for technology, data and AI. By understanding how our customers use Firefish, turning insights into meaningful campaigns and building smarter, automated customer journeys, you’ll help our customers work smarter, discover new opportunities and unlock their potential. You'll find this role exciting if: You love creating engaging customer marketing campaigns that make a genuine difference, helping customers discover new features, get more value from technology and achieve better results. You’re excited by the possibilities of AI and automation, and enjoy building intelligent workflows and AI agents that make marketing more personalised, efficient and impactful. You enjoy using customer data and insights to understand behaviour, identify opportunities and create targeted campaigns that drive engagement, product adoption and customer growth. You love bringing people together through webinars, events and customer stories, creating opportunities for customers to learn, connect and share their successes. We’ll be excited about you if: You have proven experience in customer or lifecycle marketing, ideally within B2B SaaS or technology, and know how to create and deliver campaigns that drive measurable results. You have hands-on experience building AI agents or automated AI workflows, and are confident using AI to improve marketing processes, personalise communications and work smarter. You’re confident using CRM and marketing automation platforms such as HubSpot, with experience in customer segmentation, automated journeys and campaign reporting. You’re comfortable working with product analytics and customer data, using tools such as PostHog or similar to understand customer behaviour, identify opportunities and measure success. You have excellent communication and content creation skills, with the ability to turn complex product features into engaging customer communications, campaigns and educational content. You’re highly organised, creative and commercially minded, with experience delivering webinars and multi-channel campaigns, and the confidence to take ownership, experiment with new ideas and manage multiple priorities. We appreciate that to have a good life at work you need to have a good life outside of work too! So, for this role we offer: A basic salary of £32,000 - £44,000 per annum Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you're available for our core hours!) 25 days holiday (plus 8 public holidays) Medical cashback for optical, dental, therapy treatments and consultations up to £1170 per year for you, and additional allowance for dependent children Private healthcare, GP service, health club discounts, retail discounts and cashback 24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aiders Structured career development programmes and in-house coaches5c:T74e,

Requirements

You have proven experience in customer or lifecycle marketing, ideally within B2B SaaS or technology, and know how to create and deliver campaigns that drive measurable results.
You have hands-on experience building AI agents or automated AI workflows, and are confident using AI to improve marketing processes, personalise communications and work smarter.
You’re confident using CRM and marketing automation platforms such as HubSpot, with experience in customer segmentation, automated journeys and campaign reporting.
You’re comfortable working with product analytics and customer data, using tools such as PostHog or similar to understand customer behaviour, identify opportunities and measure success.
You have excellent communication and content creation skills, with the ability to turn complex product features into engaging customer communications, campaigns and educational content.
You’re highly organised, creative and commercially minded, with experience delivering webinars and multi-channel campaigns, and the confidence to take ownership, experiment with new ideas and manage multiple priorities.

Benefits

Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you're available for our core hours!)
25 days holiday (plus 8 public holidays)
Medical cashback for optical, dental, therapy treatments and consultations up to £1170 per year for you, and additional allowance for dependent children
Private healthcare, GP service, health club discounts, retail discounts and cashback
24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aiders
Structured career development programmes and in-house coaches

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Lead cross-functional campaigns focused on product education, adoption, and expansion.
Develop advocacy, advisory boards, and community programs to strengthen loyalty and references.

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Senior Customer Marketing Manager jobs in the UK

Senior Customer Marketing Manager

Senior Customer Marketer