Creative Director

Dragonfruit is changing the way we create and consume on YouTube.Over the last four years, we've brought together some of the most talented visual storytellers, viral video strategists, and big-name clients, with the mission to make YouTube a more valuable and educational environment for all people.So far we've generated more than one billion organic views and tens of millions of subscribers for brands such as MrBeast, Y Combinator, e.l.f beauty, WHOOP, and ClickUp and for creators such as Ali Abdaal, Neil Patel, Chris Williamson, Codie Sanchez, Mike Poser & more.Unlike other social media agencies or YouTube businesses, Dragonfruit rejects a “creator economy” that trades viewers’ time and attention for rapid-fire dopamine entertainment.Instead, we see views and subscribers not as an end in and of themselves, but a means of increasing human flourishing, where viral-educational YouTube channels serve as a symbiosis of business, media, and impact, creating genuine value in viewers’ lives, while bolstering awareness and profits for our clients