Website Monetization & Conversion Rate Optimization (CRO)
Take ownership of the worldpokertour.com traffic funnel. Analyze user behavior to identify high-intent pages and implement strategies to convert readers into ClubWPT Gold sign-ups
Strategically manage on-site inventory (banners, in-text links, pop-ups, and widgets) to maximize Click-Through Rate (CTR) and conversion value without degrading the user experience
Conduct A/B tests on landing pages, Call-to-Action (CTA) placement, and creative assets to improve affiliate performance
Content Strategy for Acquisition
Collaborate with the editorial team to develop "commercial content" (e.g.,How to Play, Strategy Guides,Poker Room Reviews) that ranks for high-intent keywords and drives traffic directly to ClubWPT Gold
Ensure all SEO efforts are aligned with monetization goals, balancing high-traffic keywords with high-conversion keywords
TV-to-Digital Integration

3–5+ years in Digital Marketing, specifically within Affiliate Management, Media Buying, or Publisher/Site Monetization
Experience in iGaming, Poker, Sports Betting, or a similar high-compliance, high-transaction industry is strongly preferred
The "Publisher" Mindset: You understand how large media sites monetize traffic. You know the difference between a standard blog post and a high-converting affiliate review
Technical Skills: Proficiency with Google Analytics (GA4), WordPress (or similar CMS), and Affiliate Tracking Software. Basic HTML/CSS knowledge for tracking code implementation is a plus
Data-Driven: You make decisions based on spreadsheet data, not gut feeling. You live in the metrics of CTR and Conversion %

Manager, Digital Monetization & Affiliate Strategy