Build, launch, and manage programmatic campaigns across DSPs
Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance for our clients
Monitor pacing and budgets to ensure full delivery
Implement optimization strategies around inventory management, engagement, sales, awareness, brand safety, viewability, and bidding strategies to align with client needs and best practices
Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans
Partner with analytics and strategy teams to align insights with messaging and creative testing
Produce clear reporting with actionable recommendations
Maintain accurate trafficking of creatives, pixels, and tracking tags (including GTM, UTM, and 3rd-party measurement tools)
Serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities
Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans
Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights

1–2+ years of hands-on programmatic ad buying experience (DSP or SSP)
Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics
Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability
Strong analytical mindset with the ability to interpret data and translate insights into action
Comfortable working in fast-moving environments and managing multiple campaigns at once

Healthcare, Dental, and Vision
Participation in Big Happy’s stock program
Paid Parental Leave
Unlimited PTO
Big Happy-provided laptop
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Programmatic Ad Ops Analyst