Responsibilities

Develops and implements comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
Manages two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, YouTube (community management, profile maintenance & editorial content calendars.)
Manages and maintains the digital asset library, ensuring easy access and organization of media files.
Leads accurate and timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; captures live event coverage that can be promptly shared on social media; and oversee production phases of digital assets to ensure quality and consistency.
Produces high-quality video projects, including scriptwriting, shooting, editing and designing motion graphics.
Develops and manages the organization's social media programming; creates and maintains a monthly social media calendar; engages in dialogue and answers questions; monitors all social media sites to identify threats and opportunities in user-generated content surrounding the organization.
Manages paid social media advertising campaigns to increase followers and engagement; develops and maintains budgets for M&C and specific campaigns; monitors progress and optimizes when necessary.
Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.

Requirements

Education Requirements: Bachelor’s Degree in Public Relations, Marketing, Communications, or related field, or equivalent experience.
Experience Requirements: Three or more years’ experience with social media content creation, copywriting, and management of multiple brands.
Technology Requirements: Microsoft Office suite; Zoom; Asana platform; Sprout Social software. Knowledge of modern web browsers.
Other Essential Knowledge/Skills: Advanced knowledge of social media communications is a must. Advanced knowledge of photography and/or videography and video editing. Excellent oral and written communication skills; effective organization, time management, and leadership skills. Attention to details and accuracy, as well as self-sourcing/validating information. Ability to work well with a diverse population. Working knowledge of principles of SEO, monitoring KPIs, and listening. Strong customer service skills required, as well as the ability to engage in public speaking.

Preferred

Bilingual English/Spanish preferred.

Benefits

3 WKS Vacation Paid*
12 Paid Holidays
12 PTO Paid Days
Competitive Health Benefits Package
Wellness Program Reimbursements up to $50/month
Short Term Disability at NO COST
Life Insurance & AD&D 2X Annual Salary at NO COST
Employee Assistance Program

Manager, Social Media and Digital Marketing - Hybrid

United Way Miami Inc

Manager, Social Media and Digital Marketing - Hybrid

United Way Miami Inc