Brand Manager, Marketing & Campaigns

D’IYANU (dee-ya-nu) is a ready-to-wear bold print clothing line offering quality, trendy African inspired fashion at affordable prices. With her love for fashion and passion for self expression through unique clothing, Nigerian born Addie Ajayi launched the D’IYANU brand at the beginning of 2014. Addie Ajayi(CEO) and her brother Dara Ajayi (President) lead D’IYANU, creating fun, bold, chic clothing and home goods with the goal of inspiring individuals to confidently dress bold and beautifully. All garments are made with great attention to quality.Meaning behind the brand name “D’IYANU” The “D’” means “of” or “from“ in French, while “IYANU” means “miracle” or “wonderful” in the Nigerian language, Yoruba. The literal translation is “of or from [something] wonderful” reminding everyone that they’re uniquely and wonderfully made and to dress like it. The blending of the two languages also signifies the blending of the two cultures which define the brand: African and western.