Director of Creative Strategy Implementation and Optimization

We Are The Shelf, a Data First Influencer Company. 🦄🌈A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.[Smash cut] Here's How We Drive Real Impact:Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience.Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected.Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around.Why It Matters:Traditional ads? 😴 They’re a thing of the past.Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache.Algorithms? 🤯 Constantly changing, making organic reach harder to achieve.The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?Let’s make some marketing magic. 💫