Oversee the development of strategic initiatives and deliverables for clients.
Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
Unearth novel insights that fuel strategic plans and briefs.
Guide team of more junior strategist roles with your knowledge and expertise.
Lead the creative briefing process and partner with Creative team to inspire great work.

Bachelor’s Degree in related field.
7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.

Associate Director, Experience Strategy