Responsibilities

Lead the Content Select GTM strategy: Define positioning, messaging, and packaging for the Content Select product.
Steer Comcast content activation: Partner with internal stakeholders across NBCUniversal, Comcast Media Solutions and more to surface premium content opportunities and craft go-to-market narratives for proprietary supply.
Shape international expansion: Support the global rollout of Universal Ads’ content marketplace by localizing messaging, aligning with regional content partners, and identifying differentiators for each market.
Collaborate cross-functionally: Work closely with Product, Partnerships, and Sales to translate publisher features and marketplace updates into clear advertiser benefits and launch strategies.
Develop insights and proof points: Partner with Analytics and Measurement to uncover performance trends across content verticals and regions, fueling storytelling with data.
Represent the voice of the partner and advertiser: Advocate for publisher needs internally and ensure the advertiser experience within Content Select remains intuitive, equitable, and growth-oriented.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.

Requirements

6–10 years of experience in product marketing, partner marketing, or GTM strategy within the CTV, programmatic, or streaming media space
Deep understanding of TV publishers, supply-side platforms, and ad-tech ecosystems, including inventory packaging, yield management, and marketplace dynamics
Experience working with or marketing self-service ad managers (e.g., Google Ads, Meta, MNTN, The Trade Desk, etc.) and translating complex capabilities into advertiser-friendly value
Proven ability to build cross-functional alignment between Product, Partnerships, Sales, and Marketing
Excellent communicator and storyteller—able to turn technical details into compelling narratives
Strategic thinker with operational rigor; comfortable managing multiple workstreams and GTM launches simultaneously
Passion for the evolving landscape of TV and streaming, and for helping democratize access to premium media
Bachelor's Degree

Preferred

Benefits

Comcast provides best-in-class Benefits to eligible employees.

Product Marketing Manager – Content Select

Comcast

Product Marketing Manager – Content Select

Comcast